DOUBLED SHARAPOVA.
Worldwide social media campaign. // On the occasion of the US open. // For the new Head Instinct & Speed Raquets. // Staged in 4 phases = 4 weeks. // Starring: the REAL Maria Sharapova vs the FAKE Maria Sharapova aka Novak Djokovic.
Week 1: THE ORIGINAL. Novak explains his game & his raquet. // What both have to do with Speed.
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Week 1: THE ORIGINAL. Maria explains her game & her raquet. // What both have to do with Instinct.
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Week 2: THE FAKE. Novak imitates Maria´s video 1:1. & shares it all over social media.
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Week 3: THE COURT. Maria & Novak date for a match. // To clarify who's the real Maria and who's the fake one.
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Week 4: THE US OPEN PRESS CONFERENCE. Novak behaves like a child. // Unwilling to learn. // Does it again.
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Facebook imititation challenge.
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